South Africa’s rising star AzureDé has arrived in Nairobi for a week-long media tour, marking her first visit to Kenya. Known for her unique blend of traditional South African sounds with Amapiano and the 3-step genre, the KwaZulu-Natal native is in town to promote her latest singles, “Helele” and “Sondela,” in collaboration with the legendary South African DJ and music producer Heavy K. She is also preparing for the release of her highly anticipated debut EP.
Speaking at JKIA upon arrival, AzureDé said,
“Kenya is such an important cultural hub for African music. I am excited to connect with the media, the fans, and to share my journey as an African artist creating for the world.”
AzureDé first gained widespread recognition with her viral debut single, “Blow My Mind,” which sparked global dance challenges and established her as a bold new voice in African music. During her upcoming tour in Nairobi, she will engage with Kenyan media and her fans, sharing her journey as one of the leading artists of South Africa’s new 3-Step Sound. Additionally, she will provide exclusive previews of her much-anticipated debut EP, which is set to solidify her status as a significant force in the continental music scene.
AzureDé’s latest release, “Helele,” is an electrifying solo project that blends distinctive African energy with contemporary three-step rhythms, creating a soundscape that is both authentic and infectious. With verses inspired by her own experiences—reflecting who she is, where she comes from, and where she is headed—AzureDé describes the track as more than just music; it represents her identity. Through “Helele,” she carves out a unique space in the music industry, unapologetically celebrating African soundscapes while pushing sonic boundaries. This positions her as a bold and fearless voice for a new generation of artists. Additionally, she is enjoying success with “Sondela,” which has quickly gained traction across streaming platforms. This track combines her emotive vocals with Heavy K’s signature production, delivering a genre-defining anthem embraced by fans throughout Africa.
Her increasing prominence has led to features in both Glamour Magazine and Dubai Daily, highlighting her global appeal and cultural impact. On the red carpet, she has captured attention at the SA Style Awards and the Hollywoodbets Durban July, where she gained nationwide recognition as a style icon. Most recently, she was named Best Dressed at the 2025 Glamour Awards, solidifying her status as a trailblazer in both music and fashion.
AzureDé’s arrival in Kenya highlights her mission to connect African music with the world. Through her artistry, she inspires a new generation by celebrating African creativity and using music as a universal language to bridge cultures.
