After signing a historic deal with the NBA in New York to develop basketball in Kenya, CS Hon Ababu in Los Angeles (LA), California inked another groundbreaking deal with Hollywood’s Invention Studios that opens the door for the rapid growth of Kenya’s film industry.
The deal, signed at the Kenyan Consulate in Los Angeles by CS Ababu for Government of Kenya and Invention Studios CEO Nicky Weinstock, is the rapid realisation of a commitment made by H.E President William Ruto when he visited LA earlier this week, and disclosed that the Ministry of Youth Affairs, the Arts and Sports was Instituting a comprehensive Incentives Framework to strategically position Kenya as a film making destination of choice.
The deal will see the government of Kenya extend a raft of Incentives to Invention Studios for ease of filming in Kenya, including visa waivers, relaxed entry of filming equipment and ease of access to filming locations. In return, Invention Studios will promote Kenya as a filming destination, shoot multiple movies in Kenya, and support the Talanta Hela Initiative by growing talents and promoting the protection of Kenyan creatives’ intellectual property and access to royalties.
The deal will see e-Talanta become a global platform for Kenyan and African creative content.In talks attended by Kenya’s Consul General in Los Angeles Ted Kwakwa and top Hollywood agent Ozi Menakaya, it was further agreed that Invention Studios would offer technical and advisory support to Kenya for the forthcoming YouthConnekt Africa Summit, scheduled for Nairobi on December 8th – 12th, 2023.
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