In its early stages, we cried out about the high possibility of it replacing our jobs as artists, but here we are, executing that from within.
The first marketing material is the first impression of any film or theatrical production, so I ask, what impression does an AI poster or trailer leave?
There are multiple platforms to edit a poster or trailer inspired by the soul of the production depending on the time or budget but here we are standing in cahoots with what we stood against before only because it does not affect the majority in the film and theatre industry; the poster or trailer editors, and with the drastic rise of this platforms close to anyone with a creative background might do it.
Yes, most of those platforms have AI features, simply don’t use them.
As a 59-year-old film sector still figuring itself out to be honest, there is a threat of this becoming the norm 10 years from now, we have film-themed YouTube videos using AI to portray futuristic themes that would have been done through animation or stop-motion, the options are there.
Yes, there’s the topic of budgets but when you think of the creative integrity you uphold in terms of employment of artists we replace, the environmental consequences of a single prompt and many more dire results, is it worth it?
For more of this topic from the author’s perspective beyond the creative sector, click here
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